Over the last few months we have added MailChimp to our carefully chosen list of Email Marketing broadcast tools we use. The solution is great for our smaller retail customers, yet we have found it surprising useful for some of our larger clients. It has an interface that is incredibly easy to use with the options for integrating existing mailing lists is also being a breeze.

All this adds up to a great tool for our online marketing team to help add more value to client projects quickly and efficiently – ultimately driving down the overall cost of email marketing campaigns.

You can create your mailing lists by importing email addresses and names and then add as much detail as you wish, town, jobs (all the essentials and as much as you need) to give you extra segmential data to analyse in the impressive reporting tools. You can aslo import your contacts from HighRise

The website is well designed, easy to use and contains loads of resources to guide you through setting up your first campaign. You can choose from pre-tested email templates but we prefer to insert our own html which was also very easy to implement. For any email marketing beginners out there – there is also a handy tick box which will convert any rogue CSS to inline styles, we all know how email clients love inline styles!

The feature I liked most was the ability to view how your email would look in all the major email clients. We all know how difficult it is to get your mail looking how you want.

We’ve found MailChimp ticks most of our boxes and it is reasonably priced. Try it…it’s top banana!

www.mailchimp.com