As we’ve recently re-launched our site, I’ve been polishing our SEO techniques and I’ve come across a great FF plugin which has helped me out no end.

It’s called ‘Search Status’ and can be found at: http://www.quirk.biz/searchstatus/

Once plugged in it reveals the Google Page Rank and Alexa rankings for the page currently visiting. And at the flick of a right mouse button you can instantly view useful info such as: META data, keyword density, indexed, pages, link reports, backward links etc. etc. All the data you need when working on your SEO.

I think CSS is the best thing since sliced bread, but sometimes I do find it a bit repetitive, and without a boilerplate or snippet for absolutely everything, it can take a while to achieve the results you want.

But with a great new Ruby add on called LESS you can now create leaner, meaner CSS code using such things as nested CSS rules and variables.

Take this piece of CSS for instance:

#mainnav {width: 960px; height: 200px;}
#mainnav ul {margin: 0px; padding: 0px;
#mainnav li {margin-bottom: 5px;}

With LESS you could nest the rules and write the same CSS as:

#mainnav {width: 960px; height: 200px;
ul {margin: 0px; padding: 0px;
li {margin-bottom: 5px;}
}

Check this piece of CSS out:

#footer {background-color: #353535;}
#h2 {color: #353535;}

With LESS, you can set variables and write the same code as:

@master-color: #353535;

#footer {background-color: @master-color;}
#h2 {color: @master-color;}

Pretty cool I’m sure you’ll agree. You can find out more at: http://lesscss.org/

The million dollar question is: How do I get to the top of Google?

If I had a penny for every time a client had asked me this I would be writing this blog laid in a hammock on Necker Island…but I’m not.

Getting your site full of good content, looking great and working is only half the battle. It’s not going to work very well for you if it isn’t being seen by your potential customers. My answer to the big question is always the same…CONTENT IS KING!

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