Welcome to our blog
We are proud to announce that our very own Andy Clayton has been appointed to the Lincoln Area Board for Young Enterprise.
Andy, who also sits on the committee for Lincoln Business Club and mentors at the University of Lincoln, is delighted to have been accepted to the board and hopes that he can help make a difference in linking education to business in the Lincolnshire area – Read the rest of this entry »
We are pleased to announce a number of business events that we are associated with during 2011, we’d love to see you there so please get in contact if you are interested in finding out more:
Why your brand is the most valuable part of your business
3rd May 2011, 9:00 for 9:30am start (approx 3 hours)
Venue – Lincoln City FC
Presented by Andy Clayton of The Energy Cell and Keith Loven of Loven Patents & Trademarks
In today’s market a great product with an average brand will be outsold by an average product with a great brand. Read the rest of this entry »
Following on from the success of the events in Lincoln and Nottingham, Lincolnshire web and marketing agency The Energy Cell is pleased to announce another event with GTI Consultancy, Larken & Co Solicitors and Loven Patent & Trademarks, details below –
When – 7th April 2011
Time – 8.15am – 11.30am
Where – Larken & Co Solicitors, Newark.
How much – free
Who should attend – Business owners and directors who wish to grow their business.
This event will give you an insight into what franchising your business means in real terms and give help and support to make a decision that will change your business. We will explore branding, marketing, legal issues and much more….. Read the rest of this entry »
“This was an exceptionally good event, perfectly pitched (as far as I’m concerned) by a first class team of knowledgeable and engaging speakers. Two hours was about right and I for one preferred the ‘straight-through’ format rather than faffing around with two many breaks. The bacon and sausage rolls were also excellent.” Read the rest of this entry »
So you’ve posted some direct mail, sent an email campaign or completed a leaflet drop, that’s it now, right? Wrong, you’ve only just begun, it’s now time for stage 3 – Measuring. Lets start by thinking about your current strategy –
Do you measure your marketing?
How accurate is the method?
Does everyone in business do it?
How do you record it?
If you don’t know what has / hasn’t worked then how can you improve the next time? Measuring is often overlooked as a marketing tool but it’s an absolutely vital one to continued success. A survey last year by Omniture suggested that 55 percent of respondents cannot effectively measure marketing ROI, so although it is not easy you need to make sure that you put good processes in place to maximise how you measure. Read the rest of this entry »